The Beate Uhse Group’s acquisition of Playhouse, and the availability of Playhouse’s sex toy brands, has led to Scala re-thinking its release strategy for toys. Previously new items have debuted at Scala’s bi-annual Trade Fairs but to enable customers to get the latest products as and when they become available Scala has introduced a new monthly sex toy mailing.
Scala’s Clive Gore commented: “This has been in the pipeline for some time and, with recent developments enabling us to offer Evolved, Ultimate Lovetoys and Geisha products as well, this seemed like the ideal time to implement the new system.”
Gore continued: “The monthly mailing will contain all the latest releases from both our in-house brands like ToyJoy, Geisha and Ultimate Lovetoys, as well as the latest new releases from Evolved, Wet, California Exotics, Doc Johnson and Bathmate.”
The latest releases and special offers will be presented in a 16-page brochure that can be filed easily so the retailer can keep an up-to-date catalogue set. Retailers who wish to be added to Scala’s monthly mailing list should call the company on 01675 430300 or visit www.scaladvd.co.uk