US manufacturer MD Science Lab – makers of the Swiss Navy lube brand – and European distributor Shots are celebrating the first year of their exclusive distribution agreement, and both have been singing the other’s praises.
“Of course, we all had high hopes and expectations for our partnership,” said Briana Watkins, ACS, MD Science Lab’s vice president of sales and marketing. “But the global success we achieved over the past year has been incredible for both our companies. We can’t wait to see what the future holds.”
Shots Europe CEO Hein Schouten added: “MD Science Labs’ goals perfectly aligned with our own over the past year of our partnership, and by keeping our global customers and end-consumers in the forefront of our objectives, we were able to reach new levels of Swiss Navy sales growth over the past year. We’re proud that together we were able to provide an unparalleled level of commitment to customer service and brand expansion. And we’re not done yet.”
Shots purchasing manager Ard van den Brandhof said: “With our continued dedication to the Swiss Navy brand, we’ve been able to make it the most popular lubricant brand in Europe and the UK. This partnership collaboration and continued commitment by both our teams has made Swiss Navy a premier brand throughout our international territories.”
To support the collaboration, Leroy Klunder was appointed brand ambassador, and he added: “It’s been a proud year for me being able to step into the active role as the Swiss Navy brand ambassador throughout Europe and I appreciate helping introduce more customers to the products and supporting retailers’ training and engagement needs. I’m looking forward to the continued growth of our partnership.”
Swiss Navy’s B2B website can be found at B2BSwissNavy.com
