March issue available online now
Posted: March 4, 2015
In the Grey-flavoured March issue of ETO we look at how the media reported on the launch of the Fifty Shades movie, how everyone from B&Q to the London Fire Brigade cashed in on it, and what impact it had on adult stores. Oh and Stuart Nugent reviews it and Paul Smith guides retailers through what to stock to make the most of the gift that just keeps on giving – start preparing now for the June 22nd release of the DVD and Blu-ray.
Also in the March issue, we reveal the categories for the 2015 ETO Awards in association with Fleshlight and invite your nominations; Net 1on1 tells us why retailers should look at the Minna Life range; Ann Summers PR Manager Kyrsty Hazell-Page reveals what the retailer discovered when it launched an erotic fiction writing competition; Emily Dubberley guides retailers through using content marketing to increase their audience and revenues; European Trade Mark Attorney Joanna Lucas Munce explains how designers and inventors can protect their creations; and Jason Piper introduces business owners to an unlikely ally – the tax man.