Male Power has collaborated with überlube to offer samples of lubricant in specially packaged versions of its men’s intimate apparel.
Some of the brand’s best-selling styles – initially, Love Star, Go Wild!, Widow Maker and Pack & Play – will include two sample foils of überlube inside their packaging. Further collections will be added in the future.
Love Star features sheer stretch mesh, with plush satin elastic trim and waistbands to create a combination lightweight breathability and luxury. There’s also star detail and a small metal ring on the front waistband. The four Go Wild! styles are characterised by eye-catching animal patterns and rich colours.
Meanwhile, Widow Maker – with high-cut legs and a low-cut waist – is made of sheer stretch mesh with velour windowpanes and ruby dots. The Pack & Play collection comprises an array of glittering, rainbow-patterned underwear with holographic dots, made of shimmery, stretchy fabric.
Cheryl Sloane, überlube brand manager, described the product as: “It’s a lube that truly does it all.”
The brands perfectly complement each other since we are both top tier in our niche categories,” added Jeff Baker, president of Male Power. “Together, we are taking love and intimacy to a whole new level.”
Find out more at malepower.com.
