LTC Healthcare has announced an exclusive new distribution partnership with German manufacturer ST Rubber, marking a significant strategic expansion for both companies across the UK, Ireland and Germany.
“LTC Healthcare is incredibly excited to be partnering with ST Rubber and introducing some of their most successful and well-known brands, including Malesation, BeauMents, SHANiCE, XX-dreamtoys, Steamy Shades and LustGlider,” says Michael Taylor, Director at LTC Healthcare. “ST Rubber has an excellent reputation within the industry for producing high-quality, innovative products, and we’re looking forward to helping grow their presence and making these fantastic brands more widely available.”
This partnership is an important milestone for LTC Healthcare as it expands beyond its core condom category and broadens its portfolio with premium intimate lifestyle and wellness brands, as well as expanding EXS into Germany. For ST Rubber, the agreement strengthens its post-Brexit growth strategy by partnering with a company with strong roots in the UK and Ireland, accelerating market penetration and brand visibility.
Werner Tiburtius, CEO and Founder of ST Rubber, added, “We’re delighted to be working with LTC – a family-run business like our own, with the same goals, which makes them an excellent business partner for us. “We’re proud to be distributing the EXS brand, and we’re equally pleased that LTC is bringing our own brands to the market in the UK and Ireland,” he continues. “LTC’s extensive experience and excellent reputation are sure to ensure great success for our brands. We look forward to a long-term partnership.”
For more information, visit ltchealthcare.co.uk.
