Lovense is deepening its retail expansion strategy through a nationwide experiential marketing partnership with Hustler Hollywood. The company has announced “Turned On: A Night of Sex Tech for Couples,” a month-long in-store event series scheduled to run from July 1 to July 31, 2026, across select Hustler Hollywood locations in 18 U.S. cities.
The initiative is designed to strengthen consumer engagement at the retail level while providing valuable insights into shopper behaviour and product interaction. Through a combination of live demonstrations, hands-on experiences and retail education, Lovense aims to enhance in-store conversion opportunities and reinforce its presence within speciality retail channels.
According to Lovense CEO Dan Liu, the partnership represents more than a traditional promotional tour. “What we’re building with Hustler Hollywood goes beyond single-event activations – it’s a repeatable retail playbook. Each city gives us real-time data on what resonates with consumers, which we feed back to our retail partners to optimise merchandising, staff training, and product mix. That’s how we turn a demo tour into a long-term growth engine,” Liu said.
To find out more, visit lovense.com.
