Lovense has partnered with adult game studio Tiny Secret Games to launch a store within the “Snapshot” virtual world.
With approximately 70,000 monthly active players across PC and mobile, players will soon be able to visit a dedicated Lovense store within the game world, interact with a branded character, discover the brand’s product lineup and collect exclusive in-game rewards.
“The expanded collaboration is part of Tiny Secret Games’ broader approach to integrating brands directly into its virtual worlds rather than relying on traditional advertising placements,” said a rep. “Brand partners can become part of the player experience through locations, characters, products, interactive elements, events and digital rewards.”
For Lovense, the in-game store creates another opportunity to engage consumers, while showing how connected-device technology can be incorporated into virtual environments and interactive gaming experiences.
For more information, visit Tiny Secret Games and Lovense.
