Lovehoney has created a new range of point of sale materials to celebrate the tenth anniversary of the publication of Fifty Shade of Grey. Lovehoney is encouraging retailers to use the POS to mark the occasion and promote the official ranges of FSoG products.
The POS includes 10th anniversary-branded gift bags, T-shirts, cubes, and retail packs containing shelf talkers, signs, and bunting.
The launch of the new materials coincides with other dates in the world of Fifty Shades of Grey, including the June publication of author EL James’ new book Freed, which is written from Christian Grey’s point of view. Additionally, Grey’s fictional birthday is on the 18th June, and 24th July is World BDSM Day.
Lovehoney has reported that its Fifty Shades of Grey Official Pleasure Collection has been much in demand throughout the last year, and in a recent survey by the firm 52% of couples admitted becoming more sexually adventurous since the coronavirus pandemic began.
To find out which POS display is right for your store or to order, contact [email protected]
