Lovehoney B2B has announced it is extending its mainstream retail offering via Lloyds Pharmacy, which will be stocking a range of Lovehoney toys and lubricants online. Lovehoney believes this initiative could introduce and educate a fresh new audience on the importance of a happy sex life.
Lovehoney first ventured into the mainstream market last year with a range launched in-store and online in another pharmacy retail chain, Boots. The Lloyds range, which includes a rabbit and Kegel balls as well as penis pumps from the Tracey Cox collection, are aimed at users of all levels, including those who are brand new to the market, with an emphasis on sexual wellbeing.
There are 24 lines currently available online from Lloyds Pharmacy, and Lovehoney international sales manager Kate Hodgson-Egan commented: “Entering the mainstream retail market was a huge move for Lovehoney last year and we’re excited to extend our reach through our new partnership with Lloyds Pharmacy. Lovehoney are the sexual happiness people and we’re proud to be spreading our message even further with Lloyds customers, helping everyone have a happy and fulfilled sex life.”
The Lovehoney toys are available online now at www.lloydspharmacy.com
