Lovehoney to launch new trade catalogue at EroFame

Posted: September 28, 2017

Lovehoney will be introducing its new trade catalogue at October’s EroFame. The company says it will be packed with its latest collections in addition to the current best-selling ranges, and it will lead with the new Fifty Shades Freed Official Pleasure Collection, as well as including the previous Fifty Shades of Grey ranges. Lovehoney says Broad City has become an integral part of its portfolio and has been tracking significant sales across the board – and the premiere of season 4 in the US scored its highest ratings since first broadcast on Comedy Central.

Also included is Edge, a range of products for men designed by sex expert and best-selling author Tracey Cox, which includes the Stamina & Enhancing Pump, Double Stamina Ring, Delay Cream, Stamina Ring Set, a brand new 7 Function Prostate Massage Vibrator, Adjustable Stamina Ring, Silicone Penis Extension, Vibrating Stamina Ring, Double Stamina Ring and the Edge Stamina App. The in-house Lovehoney PR and Marketing Team will be making concerted efforts to push the range in global consumer press to support awareness of Edge.

Kate Hodgson-Egan, Lovehoney international sales manager [pictured far left, with other members of the trade team], said: “We always notice a substantial sales uplift for previous collections for Fifty Shades when a new movie comes out, so we felt it was important to keep Darker and Grey at front of mind during this busy time in the lead up to Christmas. Each collection has its own personality and story. Also, we are beyond excited to talk about Broad City and the major success thus far of the new season in the US. Viewing figures are so encouraging and we know this will translate to awareness of our fun and funky range. We are beyond excited to be working with one of the world’s leading sex and relationships experts in the upcoming year: Tracey Cox. There’s not going to be enough time in the day to squeeze it all in! Come see us at Booth 72.”

Email for a digital copy of the Lovehoney Trade Collection 2018 Catalogue.