We’ve heard many Brexit-related horror stories of UK exports being hit in recent months but Lovehoney has just been awarded The Queen’s Award for Enterprise: International Trade 2021 for outstanding continuous growth in overseas sales over the last six years.
Since 2015, Lovehoney’s overseas sales have grown from £12 million to £56 million, an overall rise of 365%, and the award allows Lovehoney to use the Queen’s Award emblem in advertising, marketing, and on packaging for a period of five years as a symbol of quality and success.
Debbie Bond, Lovehoney’s chief commercial officer [pictured], said: “We are thrilled to have received official recognition from the Queen. Her Majesty has been a wonderful supporter of Lovehoney as we have grown into being the world’s leading sexual wellness brand. Royal patronage will help us to create more jobs at our Bath headquarters and in our international offices and spread the sexual happiness message globally.
“The Queen is the UK’s greatest trade ambassador and royal approval shows again how mainstream shoppers and retail outlets are embracing sexual wellness products as never before and appreciating their importance in improving overall wellbeing – a particularly important message as we come out of lockdown after a stressful year living with the pandemic.”
In addition to being one of the UK’s biggest online adult retailers, Lovehoney has eight other websites globally including US, Australia, France, Germany, Spain, EU, Canada and New Zealand. It has a global customer base of 2.2million people and a 300-strong workforce.
This is the second time Lovehoney has won a Queen’s Award from Her Majesty. It received the Queen’s Award for International Trade five years ago and founders Richard Longhurst and Neal Slateford and other winners met the Queen and Prince Philip at a garden party at Buckingham Palace.
