Home Industry News Lovehoney reaches out to Prince Harry with new billboard campaign

Lovehoney reaches out to Prince Harry with new billboard campaign

Lovehoney reaches out to Prince Harry with new billboard campaign

Lovehoney has responded to the controversies surrounding Prince Harry’s recently published autobiography Spare, which has been hogging media headlines since release, with a new ad campaign.

The billboard ad features an image of a ball gag alongside the words “Silence is golden, Harry”, and its intention is to remind people that not everything needs to be shared with the public.

Lovehoney has impeccable royal connections, having been granted the Queen’s award for Enterprise in 2021 and the Queen’s Award for International Trade in 2016, and it launched a commemorative Royal Wedding Penis Ring to celebrate Harry and Meghan’s marriage in 2018.

Johanna Rief, head of sexual empowerment at Lovehoney, commented: “The late Queen and Royal Family have been wonderful supporters of Lovehoney’s journey to become the leading brand for pleasure products, having twice granted us their prestigious award. While we have been closely following Harry’s and Meghan’s journey and wishing for their happiness, the vivid details about Harry’s penis and forays with older woman may be categorised as TMI. With times hard for many, we hope to bring a smile to people’s faces with our unique ‘gag’.”