Lovehoney Group has announced it has signed a new distribution deal with Australian wholesaler Sugar and Sas. Under the new agreement, Sugar and Sas – which currently distributes We-Vibe in the territory – will own exclusive distribution rights of the Womanizer and Romp brands in Australia.
Vicki Freind, Oceania account manager for the Lovehoney Group, commented: “We are thrilled to have appointed Sugar and Sas as our exclusive distributor for Womanizer products in Australia. Their passion for customer service and expertise in the industry makes them the perfect partner to help us grow this exciting brand.”
Jo Radnidge, general manager at Sugar & Sas, added: “We-Vibe continues to be a true success story in Australia so we are thrilled to incorporate Womanizer and Romp into the planning for the Australian market. There are exciting new developments coming and we look forward to working closely with The Lovehoney Group to include the Australian market in the success of these globally leading brands.”
AAPD will continue to work with Lovehoney Group via its successful, and now exclusive, distribution of the Fifty Shades Of Grey and Happy Rabbit brands, and AAPD general manager Linda Zerella commented: “AAPD is excited to be the exclusive distributor for the Lovehoney brands. We have a great relationship with Lovehoney Trade and look forward to the new partnership with WOW Tech.”
Lovehoney merged with WOW Tech in August 2021 to form The Lovehoney Group.
