Lovehoney Group – the brand behind Womanizer, We-Vibe, Arcwave, Fifty Shades of Grey and Happy Rabbit – has entered a licensing partnership with manufacturer and distributor Xgen. Under the agreement, Xgen will license Lovehoney Group’s Pleasure Air Technology and incorporate it into a new range of suction-based stimulators. The collaboration includes a confidential compensation arrangement, along with ongoing royalty payments for continued use of the technology.
Johannes von Plettenberg, CEO of Lovehoney Group, said: “This partnership underscores our commitment to safeguarding and responsibly sharing our intellectual property. We are pleased that Xgen recognises the value of our technological advancements, and we look forward to a productive collaboration that drives creativity and growth throughout the sexual wellness sector.”
Andy Green, CEO of Xgen, added: “At Xgen, innovation and fair competition are at the heart of our mission. We are excited to collaborate with Lovehoney Group to introduce new and inspiring products to consumers while fully respecting the intellectual property that supports them.”
