Lovehoney B2B marked Valentine’s Day by unveiling a new POS display for its retail customers, inspired by Fifty Shades of Grey fantasy. The red-rose-themed display took inspiration from Christian Grey’s infamous red room, and alongside the deep red colourway, roses feature in the window and poster elements, symbolising passion, pleasure, and no small part danger, according to the company.
In celebration of the 10-year anniversary of Fifty Shades of Grey, Lovehoney recently launched two new ranges of products – Sensation and Sweet Anticipation – and both are represented in the store display. As seen in Harmony of Oxford Street’s storefront, the words ‘Succumb to Sensation’ feature on one side of the store window, with the Fifty Shades of Grey Sensation Rechargeable G-Spot Rabbit Vibrator teasing passers-by with the phrase. On the other side of the display, the Fifty Shades of Grey Sweet Anticipation Wrist Cuffs attempts to lure shoppers inside by encouraging them to ‘Awaken to Anticipation’.
If you would like to take inspiration from this, contact your account manager or email trade@lovehoney.co.uk to find out how to obtain the new Fifty Shades POS.
