Australian adult retailer adultshop.com has teamed up with Lovehoney and Calvista to celebrate the launch of the Coco de Mer Pleasure Collection in Australia. Two launch parties were held in Perth and Tasmania with Calvista’s customer adultshop.com. The stores had special window displays, raffle prizes, and served canapes and champagne, with Calvista giving a presentation on the Coco de Mer brand and products.
Calvista Australia and New Zealand has been the exclusive distributor for Lovehoney’s Coco de Mer Pleasure Collection since November. Retailers who agree to list the luxurious pleasure products, oils and candles will become part of an exclusive group worldwide who will be visited personally by Calvista and/or Jade Bawa, sales executive for Australia at Lovehoney, to discuss their individual requirements. The team will deliver brand and bespoke product training to ensure staff are fully trained and confident with the product USPs prior to in-store launches.
Roger Sheldon-Collins , general manager of Calvista, said: “The Coco de Mer Pleasure Collection is truly something else. There isn’t another brand quite like it in the market, and we are delighted to partner with adultshop.com to organise a launch a party to highlight how truly unique and exquisite these products are. The party was a huge success and adultshop.com were inundated post-party.”
Mia Lisani, sales manager of adultshop.com, said: “Adultshop.com are extremely proud to be the stockists in both our Innaloo, Western Australia and Moonah, Tasmania stores. The entire Coco De Mer range is exquisite, with both stores looking stunning, with gorgeous wall skins, display cabinets and window displays highlighting the products. The launch parties were a huge success, with some of our best customers enjoying the introduction to such a beautiful range.”
Jade Bawa, sales executive at Lovehoney, added: “We love supporting retailers with their events. The store looked amazing and we are really pleased there has been lots of interest in Coco de Mer.”
For more information visit www.lovehoneytrade.com
