Home Industry News Lovehoney announces EroFame plans

Lovehoney announces EroFame plans

Lovehoney Group has unveiled details of its plans for this year’s EroFame, taking place in Amsterdam between 8 and 10 October. The company’s booth (a similar concept to its EroSpain stand, pictured), has been developed in collaboration with creative agency The Yellow B, and will include new products and marketing concepts, as well as presentations and interaction with visitors.

There’ll be products from Womanizer, We-Vibe, Arcwave and Romp (including previews of Q1 2026 launches), and new POS materials for retail partners. Members of the Lovehoney Group team from sales, brand management and product development will also be on hand to answer questions and discuss opportunities.

Tobias Zegenhagen, Lovehoney Group’s chief product officer, will deliver a keynote speech at the expo, titled: “From Obligation to Opportunity: Unlocking Value through Quality Assurance and Control,”. He’ll be giving this speech on Wednesday 8 October and Thursday 9 October at 16.45, and the brand says it will offer insights into how quality assurance can create lasting value for consumers and business partners.

“At Lovehoney Group, we value meaningful dialogue with our partners above all,” said Marie-Sophie Kluge, team lead B2B marketing. “EroFame is an excellent opportunity to showcase our innovations, gather feedback, and continue building strong, long-term relationships with our customers. We are looking forward to welcoming valued customers as well as new customers at our booth.”