Lovehoney acquires Nookii
Posted: October 5, 2015
Lovehoney has announced that it has acquired the rights to the Playful Games portfolio of award-winning board games, including flagship product Nookii – ‘the grown up game for playful couples’. The Playful Games collection also includes the Nookii Confidential, Fun In Bed and Foolin’ Around board games. All the titles will now be exclusively manufactured and distributed by Lovehoney.
Lovehoney’s co-founder Neal Slateford said: “Nookii is the leading adult board game on the market, and is a staple of both adult and mainstream stores. We are delighted to add the Playful Games titles to our family of power brands and have some exciting plans for future growth and additions to the lines.”
Michelle Grahame of Playful Games said: “We’re thrilled for Nookii to be going to a wonderful new home with Lovehoney. They are the perfect match and will do Nookii proud. We want to thank everyone very much for all their support of Nookii over the years and ask for your continued support with Lovehoney.”
Lovehoney’s Trade Director Ray Hayes commented: “Nookii is one of the most recognised brands in our industry and we’re delighted that Lovehoney is now representing the best collection of adult games in the business. We look forward to meeting customers old and new at this year’s eroFame show.”
For more information, contact Lovehoney’s Trade Team, firstname.lastname@example.org or visit Lovehoney at stand 21 at the eroFame Show in Hanover, October 7th – 9th 2015.