For those who might feel uncomfortable talking to another human about sex-related subjects, Lovehoney has created its A.I.ssistant, an AI-powered chat tool designed to provide sexual wellness advice and product recommendations.
Website visitors tell the A.I.ssistant what their preferences are and receive advice based on them. Lovehoney says that by asking follow-up questions, the A.I.ssistant will get to know the user’s needs and helps them find sexual happiness.
“Trained in collaboration with sexologists, the A.I.ssistant draws on Lovehoney’s 20+ years of experience in sexual happiness to answer the questions you may not feel comfortable asking anyone else,” the company stated. “We knew there was a lack of trusted sex advice sources – something proven during subsequent research: around a third of people surveyed in the UK would feel more comfortable consulting AI than a person about private matters like sex and masturbation. Lovehoney A.I.ssistant is designed to be a safe space for exploring sexuality.”
Lovehoney’s AI lead, Philipp Hamburger, said: “We feel it’s not just our privilege but our duty to help our customers, because we know that opening up about sex is something many still struggle with. When it comes to sex, everyone is on a unique journey, and our Lovehoney A.I.ssistant has been designed to offer a personal guide to pleasure that can be with our customers every step of the way.
“Lovehoney A.I.ssistant is our approach to conversational e-commerce where we are leveraging LLMs to help the customer find the right advice or the right product for their individual needs. The product is developed in-house by our AI department who did an excellent job on shipping their first product.”
You can chat with Lovehoney’s A.I.ssistant here














