Love Not War (LNW) has announced the development and launch of a whole new generation of silicone for sex toy use that is compatible with silicone lube: NeoSilicone. LNW says the breakthrough took two years of research and development, and has long been requested by its customers.
NeoSilicone is said to be adapted from an existing material used for highly specialised purposes in the aerospace industry, and LNW says it could change the way customers enjoy their pleasure.
“When it was first introduced for sex toy use, silicone completely transformed the industry,” explained a LNW spokesperson. “Similarly, silicone lubricants remain a consumer favourite, although, unfortunately, both have always been incompatible when used together with the toys ‘melting’ and becoming porous.”
NeoSilicone is said to have solved this problem, with a compound that offers zero degradation from the use of silicone lubricants. LNW says this will permit the customer a far superior sensual experience that lasts longer, requires less lube, and is cleaner.
LNW co-founder and CEO Will Ranscombe said: “We’re immensely proud of this massive step forward in customer satisfaction. We’re an independent sex toy designer and one of the benefits of having your own manufacturing facilities, as we do, is that you can experiment and do very focused R&D and make sudden massive breakthroughs like this one. One of the disadvantages, though, is that bigger competitors are always watching and, with all that private equity behind them, we often feel the need to look over our shoulder.”
Which explains why LNW is keeping full details of the compound to itself.
“Our goal here is to improve the quality and reputation of the entire pleasure industry, but we also don’t want to get our Intellectual Property stolen and exploited,” he added. “We’ve trademarked NeoSilicone and are now keen to continue to do good work for our customers, and with this new launch, we believe that we’ve really done that. This isn’t a gimmick or a marketing ploy, it’s the real deal.”
Speaking about the launch, Uberlube president Stephen Magnusen said: “It’s not often we have industry advancements like these, but Love Not War is proving to be an impressive innovator, able to fast realise ideas like total supply chain sustainability and complex solutions like this amazing silicone compatibility.”
The entire range of LNW sex toy heads will now be available in NeoSilicone, while the Power Of Love battery compartment continues to be made of the same recycled aluminium that made the firm famous.
The new product range will officially launch to the public on 4th September 2023 with wholesale prices starting at $50 for full toys and $25 for just the heads. RRP for full toys start at $99.99 and $49.99 for just the heads. For sales enquiries contact [email protected] or reach out to your local Gisele International sales rep via [email protected]
