British eco-friendly sex toy brand, Love Not War, is set to launch its most sustainable product to date, the Maya, which is said to be made from 99% recycled aluminium, just in time for Earth Day, Friday 22nd April.
The Maya is the eighth product launched by Love Not War since its formation in early 2021. The bullet-shaped vibe is waterproof and offers four intensity levels and seven vibration patterns. The Maya also comes with an interchangeable battery base that is compatible with the brand’s detachable heads, allowing the consumer to have multiple toys in one.
CEO and co-founder of Love Not War, Will Ranscombe said: “We’ve watched consumer habits shift in recent years with more and more importance continuously being placed on whether something is eco-friendly or not. People want to be able to trace where their purchases have come from, how they have been created and with what materials. The sex toy industry is not exempt from this growing trend and we at Love Not War are proud to say that we place sustainability right at the core of our business. It is not an afterthought or an optional extra for us, but it is in fact cemented right at the forefront of everything we do.
“It is predicted that the sex toy industry will be worth £27 billion by 2025 and as it continues to rise in popularity it is our aim to let the world know that there is pleasure in sustainability. We really do hope that in the not so distant future, adopting sustainable, ‘green’ practices into the industry and the manufacturing process, in particular, will be a staple requirement for all involved.
“The Maya is our most sustainable product yet and we’re so excited to finally be able to introduce it to the world. It is not only made of 99% recycled aluminum, but it is smooth, sleek and sexy and is also perfect for temperature play. To heat it up simply run under hot water until warm, or to chill it, remove the head and pop it in the freezer or submerge in an icy cold glass of water.”
To demonstrate its commitment to sustainability, Love Not War promises to plant a tree through global reforestation charity ‘One Tree Planted’ for every Maya purchased.
Maya retails for £89.00 and is available alongside the brand’s full range of products at www.l-n-w.com
