British eco-conscious pleasure brand Love Not War is celebrating after being awarded a prestigious Gold iF Design Award 2022, the organisation’s highest recognition, for its outstanding design achievements.
The awards have been running since 1953 and are organised annually by Hannover-based iF International Forum Design GmbH, which is said to be the world’s oldest independent design organisation. The winners are chosen by a jury made up of independent experts from all over the world.
Rob Scott, co-founder and chief designer of Love Not War, said: “Being recognised at all is a huge achievement, but to win gold is a great honour. We are amongst some incredible companies that we at Love Not War take huge inspiration from. At Love Not War we have created the world’s first range of sustainable sex toys, something that we’re exceptionally proud of. Myself and my co-founder Will both worked in the industry for several years and we knew that the potential to create toys that were not only eco-conscious but were also extremely popular with our customers was definitely there, we just needed to work hard to bring our vision to life.
“A big part of our product design is the detachable heads feature which enables our consumers to use just one rechargeable battery base with all of our interchangeable vibrator heads. This allows them to have multiple products in one. This is a gamechanger for the sex toy industry and is also something that has proven to be a success with consumers too. Sex toys are difficult to repair if they break and if you want a new sensation you typically have to purchase a whole new toy, which means a whole new battery too. We’ve solved both of these problems, which is a real win for the planet and winning an iF Design award for our innovation backs this up. We also know that a true mark of success is to be acknowledged by one’s industry peers, so we want to say thank you to the iF Design Award team for recognising all of our hard work and dedication to our craft.”
Fellow co-founder and CEO Will Ranscombe added: “We’re absolutely delighted to receive this iF Design Award. When Love Not War was co-founded, we set out to make our products as sustainable as possible, so winning this award, a week before Earth Day nonetheless, is a great testament to our efforts and designs. We are really proud of the entire Love Not War range, so it’s exciting to be recognised this way. Since we first launched in 2021, we have witnessed reviewers, influencers, the media and our customers rave about our products and their capabilities. We also have some more products and exciting things planned for Love Not War, and with the confidence of the iF Design judging panel, we can’t wait to hear feedback from customers and reviewers.”
The complete Love Not War range can be seen at www.l-n-w.com
