Love Not War scooped its sixth award this year when it was presented with a Sustainability Award by German trade magazine EAN at this month’s EroFame. Representatives from the British firm can probably now be found in Ikea shopping for a new trophy cabinet as this latest accolade will be rubbing shoulders with a Gold iF Award, a Red Dot Award, a Green Product Award, a Marie Claire Sustainability Award, and an XBIZ Europa Award, all from 2022.
Co-Founder and CEO of Love Not War Will Ranscombe, commented: “No one wants a secondhand sex toy, and we all know it is notoriously difficult to repair a damaged sex toy. Sex toys are becoming ever more mainstream and the sexual wellness industry is booming so it is of the utmost importance to find solutions to help make our industry greener. We are incredibly proud of the entire Love Not War range and everything we have been able to achieve in such a short space of time.”
The pleasure toy company, which launched in April 2021, has created a range of eco-conscious vibrators by using aluminium drink cans: four 330ml cans provide enough aluminium to manufacture one Love Not War toy.
“We made it our mission to become the most sustainable adult toy brand on the market and encourage others in the industry to follow suit. This award is not only a massive achievement for us professionally but it also acts as a great testament to our efforts in the field of sustainability. It means people see the true value in finding eco-friendly and sustainable sex toy options. People are both excited and intrigued by the prospect of a sex toy that is not only able to offer them pleasure but also takes the planet into consideration.”
For more information visit www.l-n-w.com
