Lovara launches ‘luxury pleasure toys and lingerie without the stigma of another cheap sex toy website’

Posted: January 26, 2018

A new online store called Lovara has launched this week, offering a broad range of luxury products from high-end name brands including We-Vibe, Lelo, and Jimmyjane and specialty brands such as Njoy and Doxy. The next few weeks will see further expansion, with also Crave expected to join Lovara’s portfolio.

The UK-based store also offers a selection of lingerie, beginner’s bondage accessories from the Fifty Shades of Grey collection, couples’ games, and lubes and personal hygiene products.

“Lovara provides luxury pleasure toys and lingerie without the stigma of another cheap sex toy website,” said the company in its launch statement. “We are dedicated to providing quality products with world-class discreet service.”

The Lovara shopping experience will include discreet packaging, a no-questions-asked return service, free batteries, and phone and web-based customer support. Educational blogs, sex tips, and YouTube product tutorials will also be rolled out.

The company says its mission is to ‘create an antidote to the stereotypical, tacky aesthetic of the average online sex toy shop’.  It added: “Our goal was to create a website which doesn’t feel cheap or embarrassing to be browsing. We aim to bring a classy, contemporary feel to the online pleasure market.”

For more information visit Lovara.co.uk or email support@Lovara.co.uk for business inquiries.