Like a Kitten was named 2025 Boutique Brand of the Year at the StorErotica awards at ANME last week.
The brand, founded by mother and daughter Natalie Johnson Annis and Shae Johnson, aims to centre female pleasure, emotional intelligence and inclusive design.
Natalie Johnson Annis said: “We’re beyond grateful to the retailers, buyers, partners and peers who have supported Like a Kitten’s journey. This win affirms that small brands with big hearts have a seat at the table – and we’re just getting started.”
Shae Johnson added: “This recognition means everything – not just because we won, but because we did it by staying true to who we are. We’ve built a brand that speaks directly to our audience, that plays hard and works harder. This is what the future of pleasure looks like – and we’re only going up from here.”
