Sliquid has launched a new Pride-edition lubricant, called Sliquid Sparkle. Sparkle is said to be a repackaging of the firm’s flagship product, Sliquid H2O, which is a water-based formula that uses only five ingredients.
Sliquid says that while the new product does not contain glittery flakes or shiny particles, it gets its name from the purpose behind it: Sliquid will be donating a portion of the sale of every bottle of Sparkle to two North Texas non-profits that service the local LGBTQ+ community: Resource Center and Legacy Cares.
“The decision to donate a portion of the proceeds of this Pride-edition lubricant to two local organisations was the easiest part of this project,” said Erik Vasquez, VP of marketing for Sliquid. “As a member of the Dallas LGBTQ+ community for over two decades, I know these two organisations very well, and have always been an advocate and champion of the work they do for a community that is near and dear to my heart.”
Though Sparkle is marketed as a Pride-edition lubricant, it will be available to the public all year, so the donations will be ongoing.
“Packaging is as important as the product itself,” added Vasquez. “The stark white label and bottle cap for Sparkle is a departure from the customary Sliquid packaging for which the brand has become known. In the case of Sparkle, the marketing team decided to take the opposite approach, instead opting for a bright white cap and white label with metallic rainbow accents. This absence of a bold, prominent colour helps to set this special edition lubricant apart from our other well-known formulas, making it pop when merchandised among the Sliquid product range.”
Sliquid founder and CEO, Dean Elliott said: “We are proud to say that, at any given time, roughly half of our workforce identify as LGBTQ+. Diversity and inclusivity are the bare minimum a company can do. Without action both are merely performative so, when the marketing team pitched me the idea of this Pride-edition product and its fundraising purpose, it made me proud to have a team that uses their creative gifts to help Sliquid give back to their community.”
Sliquid Sparkle is available now in 2 oz and 4.2 oz options from your usual Sliquid distributor.
