LELO to be relaunched into Ann Summers next month

Posted: March 27, 2019

Consumers will once again be able to see LELO products in Ann Summers, as the retail chain has announced that 25 of its outlets, including its flagship store in London’s Marble Arch, will be taking on the brand in April.

LELO brand manager Stu Nugent said: “We’re delighted to announce that LELO will be re-launched in 25 Ann Summers stores throughout the UK. The chain is such a well-known and high street favourite and we’re thrilled to have our products available in a selection of their most popular stores.”

Matthew Wright, branded assistant buyer for Ann Summers, added: “We’re looking forward to the strategic relaunch of LELO we have planned for April. Aligning with premium, female focused brands is a key part of our plan for 2019 and beyond. It’s important to us to ensure we’re offering the best toys edit for our customers and LELO is a fundamental part of that.”