How did you spend National Orgasm Day? LELO marked the occasion by opening a photo booth in Shoreditch, London, to encourage people to capture their final fake ‘O’ face in return for free LELO Hex condoms. This stunt was inspired by research that revealed 64% of Brits admit to having faked an orgasm, and 49% of these were due to feeling self-conscious with their ‘O’ face.
LELO believes that people shouldn’t fake it in the bedroom and encouraged everyone to use the booth as the last chance to show off their fake ‘O’ face. In addition to free condoms, participants were given a printout of their photos.
The research also revealed that those who often feel self-conscious about the faces they make during sex are the least likely to reach climax, with over half (51%) of those often feeling self-conscious about the faces that they make in bed only managing to reach orgasm less than half of the times that they have sex.
Kate Moyle, LELO UK’s sex expert and psychosexual and relationship expert on BBC’s Sex On The Couch said: “People have been faking orgasms for too long, and a big part of the problem is that we still have a long way to go in normalising the conversation around sex. Many people feel under pressure to fake orgasms as they feel their partner will expect it, and that’s because we don’t have and aren’t given a solid education around more realistic expectations of sex.
“We really hope that this photo booth will play a part in getting the conversation moving about sex, sexual pleasure and orgasm, breaking down the stigma of ‘faking it’ and helping people to work out how to be responsible for their own pleasure and enjoy sex more, with no more fake ‘O’ faces needed.”
The photo booth could be found in Boxpark Shoreditch, Bethnal Green Road, London, and was open from 10am – 8pm on Wednesday 31st July.
