LELO products can now be purchased through mainstream lifestyle retailers Cult Beauty, BeautyBay, and Boots. The Swedish brand already numbers Selfridges among its official retail partners and last year it teamed up with Feel Unique to create a 360 degree experience, which the firm says was a first for the sexual wellness sector.
Cameron Long-Tel, head of sales for LELO UK/Ireland said: “We are excited to be featured in the likes of Selfridges and Boots, something we could have only dreamed of a few years back. Partnering with beauty and lifestyle retailers is a massive breakthrough for the brand as we look to expand further in this space. Beauty, cosmetics, and pleasure go hand-in-hand and we are incredibly proud to be accessible to an audience who might otherwise never have considered exploring the world of sex toys.”
