LELO has moved into the cosmetics sector with the launch of LELO Makeup, and it believes its promotional campaign for its new lipsticks could be one of the world’s most sexually explicit cosmetics adverts, despite containing no nudity, no physical touch and no dialogue.
Its raunchiness comes from what the model appears to be saying. And although the brand won’t reveal what is being said, preferring to leave it open to the imagination and interpretation of the viewer, LELO did say it’s certainly not PG. You can see the ad here.
The campaign for the two new luxury matte lipsticks, Stylo and Liquid, is called Read My Lips and is said to celebrate the role that lips play in seduction. The two lipsticks come in five shades, with names such as Notorious, One Night Stand, Booty Call, Come on Over, Nymph, and Screwed.
Designed to ‘enhance and unlock the user’s true potential’, the lipsticks are said to be formulated to have a buttery, non-drying result for a rich, deep colour that lasts all day.
Luka Matutinović, LELO CMO, commented: “For our first cosmetics campaign, we wanted to let our product, and lips, do the talking. Read My Lips is playful, provocative, and uninhibited. We see three beautiful, confident women simply using their lips to express desire – and there is nothing shocking about that.
“With an unrivalled track record in revolutionising the sex toy market, LELO is now poised to redefine the beauty space. After two decades of pushing boundaries and setting new standards, we are ready to revolutionise the very concept of beauty and confidence on a global scale.
“With our original mission in mind, the first beauty products we developed are luxury lipsticks that enhance your look and unlock your true potential. As with all our other LELO products, we want to inspire people to feel confident and take in every day as if it was a night of unbridled passion, celebrating freedom and empowerment.”
LELO Makeup is available from www.lelobeauty.com, www.lelo.com, Amazon, and specialised beauty stores such as Sephora, Cult Beauty, and FeelUnique.
