ETO reported last week on the launch of Sex & Mischief’s Lace Collection, a range of lingerie combining high fashion with elements of BDSM. Now the training video for the collection is live, presented by Sportsheets brand ambassador Rin Musick. Musick said: “Our goal with Lace – and with this training video – is to empower retail teams with the knowledge and language to connect with shoppers. It’s all about helping customers find the right product and making that sale seamless.”
The video, one of an ongoing series for Sportsheets presented by Musick, is designed to equip retailers with product knowledge for individual items and insights into the whole collection. “Lace is all about subtle seduction and smart design. This training video helps retailers connect those details to the customer experience and turn shelf appeal into sales,” Musick added.
The training video is live here. For more information, email [email protected].
