Le Wand launches Feel My Power campaign with limited edition model
Posted: March 21, 2019
Le Wand from COTR launched its Feel My Power campaign to celebrate the release of its limited-edition Le Wand vibrator on International Women’s Day (March 8th). The Feel My Power edition of Le Wand was designed by artist Ashley Lukashevsky, an illustrator who uses her art to highlight stories of marginalised groups and drive compelling social movements. The illustrations on Le Wand echo the mission of the brand itself — how owning your sexuality and pleasure translates into power in all other areas of life.
The campaign, which is oriented around the hashtag #feelmypower, features influential women and femme-identifying individuals who are exceptionally powerful in their respective domains, including dance, yoga, art, activism and beyond. Ashley Lukashevsky specifically created custom illustrations of Zoe Ligon, Monica Hernandez, Chloe Kernaghan, Ali Weiss, and Kendra Austin showcasing them in their respective elements and celebrating all types of power. Through asking them the question “What makes you feel most powerful?” the Le Wand team hopes to raise awareness for the role that sexual wellbeing can play in overall self assurance.
“As someone who has been in the sexuality industry for over 17 years, I know first-hand that the power gleaned from self-pleasure doesn’t just stay in the bedroom – it has the opportunity to positively impact so many aspects of our lives,” said COTR founder and CEO Alicia Sinclair. “Feel My Power is an ode to all of the powerful women and femme identifying people I know and love, at all stages of their personal sexual journeys. I’m excited to hear more from our community throughout this campaign as they share what powers they have to share with the world.”