Latest Rocks-Off range gets inked by Lal Hardy
Posted: September 11, 2013
Rocks-Off has teamed up with leading UK tattoo artist Lal Hardy to produce a new limited edition range of ‘Erotic Ink’ bullet vibrators. The Erotic Ink Collection will consist of ten-speed and seven-speed gold metallic plated RO 160, 120 and 80 bullet vibrators sporting Lal Hardy tattoos, exclusively designed for Rocks-Off. The collection débuts at Tattoo Jam which takes place at Doncaster Race Course on the 11th to the 13th of October 2013.
Rocks-Off rebranded in April 2013 and rolled out its new look to the industry at the ETO Show in the UK and ANME in LA. The rebrand saw a push towards a more vibrant, edgy tattoo-inspired look and feel to the brand and product ranges.
Director and founder Gary Elliott said: “Rocks-Off is celebrating our 10th year in business in 2013 so we knew we had to do something quite special and inspirational so we threw the ball out to our creative team and what they came up with was fantastic. We showcased the range at ETO in the UK and ANME in LA and were bowled over by the response from our customers regarding the branding, functionality upgrades, the new products that we are rolling out and also the back-up marketing material that’s available to them. We have been working on the Erotic Ink range with Lal Hardy who is a familiar and larger than life figure on the international tattoo scene, not just as an artist but within the industry as a show organiser and he was also secretary of The Association of Professional Tattoo Artists for 15 years. Lal has written books, is a regular contributor to publications and has also appeared and advised on numerous TV shows, so he has a wealth of experience.”
Lal Hardy has owned the New Wave Studio in London for 32 years and has a host of celebrity clients, including high profile musicians and Premiere League footballers. He commented: “When the opportunity came for me to work with Rocks-Off to both design and be involved with their Erotic Ink vibes it really gave me huge buzz and with that in mind I know they give everyone who’s uses them an even bigger buzz!”