ETO Magazine is in Tokyo this week as the official media partner of the inaugural Eden Japan Adult Expo, which opens today at the Tokyo Ryutsu Center.
Taking place from Wednesday 27th to Friday 29th May, the new event brings together adult industry brands, buyers, suppliers and international media for three days of networking, product discovery and business development in one of the world’s most fascinating markets.
While Japan has long had a distinctive and influential adult culture, it’s not traditionally seen as one of the global manufacturing centres for pleasure products. That makes the launch of Eden Japan particularly interesting for the wider trade, with many in the industry keen to see what the event will bring, which brands will use it as a platform, and how Japan’s market, creativity and commercial approach may connect with the wider international sector.
Jason Dante, Managing Director of ETO Magazine, is attending the show in person and will be available for meetings throughout the event.
He said: “ETO is very pleased to be supporting Eden Japan Adult Expo as a media partner for its first edition. New events matter because they give the industry fresh routes into different markets, new conversations and new commercial opportunities. Japan has its own unique energy, culture and approach to adult products, so it’ll be fascinating to see how the show develops and what it brings to the wider international trade.
We’ve always believed in supporting serious industry events that help connect brands, distributors, retailers and media. ETO is proud to be here in Tokyo, and I’m looking forward to meeting exhibitors, visitors and anyone interested in discussing how we can support their business across print, digital and international trade coverage.”
Anyone attending Eden Japan who would like to arrange a meeting with Jason during the show can get in touch via [email protected].
A full post-show review of Eden Japan Adult Expo will appear in the August/September issue of ETO Magazine.
