Key stars at Scala Fair

Posted: December 6, 2012

Scala has announced that Jopen’s recently launched Key range – which carries the tagline of ‘affordable luxury’ – was one of the highlights of last month’s Christmas Fair event. The fair was held at Scala’s showroom in Almere, Holland, on November 22nd and the firm offered a number of incentives to its customers at the inaugural event, including a cash & carry feature.


“Scala is one of our valued European Distribution Partners and we were thrilled to be involved with the Christmas Fair,” said Susan Colvin, CEO of Jopen. “Giving stores a chance to stock up before the holidays is a great way to ring in the season!”


Angela Mustone, international business development executive for Jopen, said: “The response to Key was incredible. Everyone said it was beautiful and fresh. There were many scans of the products—which allowed customers to make purchases—and they were all so excited to carry the beautiful collection in their stores!”


Rick Zwaan from Scala added: “The highlight of the fair was the new Key by Jopen pleasure products, which was presented in a beautiful booth by our good friend Angela. It was great to get the support of Angela to introduce this collection to our customers.”


Retail customers from all over Europe attended the fair, which was held for the first time in addition to Scala’s regular bi-annual fairs which take place in March and September.


Zwaan finished: “The visitors were very pleased with the extra day and they are looking forward to next year’s Christmas Fair.”


For more information about Key contact Robin Stewart at Jopen via