Kevco Wholesale has announced that it has signed an exclusive distribution agreement for the UK and Ireland with the New York-based lingerie brands Magic Silk and Male Power. Kevco says the brands fill a gap in its range and will help it achieve its ambition of being retail’s ‘one-stop-shop for everything sexy’.
“As the UK’s number one lingerie distributor, as voted for by the ETO readers for the past four years, we are always on the lookout for exciting new brands which complement our existing portfolio,” said Kevco Wholesale’s Kevin Wooldridge.
The Magic Silk brand consists of six major sub-brands: Exposed, Shades of Love, Club Seamless, Cheap Thrills, Bedroom Fantasy and Men’s Silk. The ranges offer everything from classic silk, lace and satin to risqué fishnet, liquid onyx and bondage sets. The company said Magic Silk only utilises sexy stretch fabrics that are soft to the touch and comfort is absolutely essential. The sub-brands are said to complement each other through their packaging, particularly when merchandised together. Magic Silk introduces new collections each season and products are available in standard and queen sizes.
Kevco Wholesale states that Male Power offers the largest selection of sexy men’s underwear styles in the world, from casual modal briefs, sexy men’s thongs, and novelty underwear to extreme and fetish items. Like Magic Silk, Male Power regularly introduces new collections throughout the year, and it features a large selection of ultra-plush elastic waistbands. POS materials available to retailers for both Magic Silk and Male Power include display racks, canvas prints, glossy posters and window samples.
Kevco’s Kevin Wooldridge said: “We are very proud to be chosen to represent these two fantastic brands. On our recent visit to the International Lingerie Show, the Magic Silk/Male Power stand was one of the busiest with a constant stream of buyers placing orders. I’m sure our customers will agree with us that this is a fantastic addition to our portfolio.”
Jeff Baker of Magic Silk added: “We are very excited to embark on this new venture with Kevco. Our business philosophies match well and I’m confident that we will work successfully together. Male Power and Magic Silk complement Kevco’s current selection, creating new opportunities for both companies.”
The products are now fully loaded onto www.kevcowholesale.co.uk and are available to all of the distributor’s customers, including those who dropship only. Kevco says it has received its initial stockholding and this will be followed by weekly deliveries. Kevco will be showcasing both brands at June’s ETO Show, on its stand and on the Lingerie Catwalk.
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