It’s been a good year for XR Brands products appearing with the rich and famous, with accessories from its Master Series and Strict Leather popping up on Kourtney Kardashian’s Instagram feed and Doja Cat & Tyga’s ‘Freaky Deaky’ music video.
Last month, the eldest Kardashian sister chronicled a weekend spent with new husband Travis Barker on social media with a final image featuring the reality star in the Master Series Lace Seduction Lace Bondage Hood.
The video of the Doja Cat & Tyga tune, which sampled ‘90s fave ‘Tom’s Diner’, included the Strict English Bull Dog Harness and the Master Series Bad Kitten Leather Cat Mask.
“It’s exciting to see XR Brands products embraced in the media by some of the most-watched stars on social media today,” XR Brands president Rebecca Weinberg said. “Items that in the past might have felt very risqué feel accessible to everyone when someone like Kourtney Kardashian wears them, or when they pop up in your favourite music video. As sex itself becomes less taboo we’re going to see more and more of our favourite sexy times popping up in pop culture. It’s a terrific opportunity for retailers to bring in brand-new shoppers.”
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