New research from LELO has revealed that a surprising one in four (26%) Brits would ask for a sex toy as a Christmas gift, and the same amount would be happy to receive one as a gift – even if they hadn’t asked for one.
The figure was higher among 25–34-year-olds, with 41% claiming they would ask for a sex toy. UK-wide, Dudley dwellers led the way, with 42% putting a sex toy on their Christmas list, followed by Cardiff (36%), and Gloucester (32%).
Taking gift-giving one step further, displaying sex toys in the home is a far more common practice.
One in 10 (10%) of Brits said they would proudly display a sex toy in their home, with the folk of Aberdeen (24%), Derby (20%) and Coventry (19%) being even more open-minded, and one in five (22%) of Brits state that they wouldn’t be embarrassed with anyone finding a sex toy at their place. Some even said they make their intimate purchases based on what the product would look like in their home. Nearly two thirds (63%) said that they don’t currently display their sex toys, and they never would, however.
Kate Moyle, in-house sex and relationships expert for LELO, said: “We’re opening up discussions and breaking down taboos around pleasure. Whilst we still have a way to go, the conversation about pleasure and sexual wellness is really moving forward. Sex toys being gifted for Christmas, and on people’s wishlists and not hidden away, is reflective of that shift and people showing that what they do in their own sex lives is nothing to be ashamed of. Pleasure is a part of life and how our bodies work, and people are celebrating that by giving the gift of pleasure.
“There should be no shame around having sex toys out in the open – it’s your body, your pleasure, and your choice to display (or hide) toys however you like!”
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[Pictured: LELO Soraya Beads]














