Jopen invests in more retail support

Posted: August 9, 2016

Jopen has introduced new in-store retail support items to help retailers enhance the Jopen experience at store level. These include specially designed point of purchase displays for Vanity Vs, Callie, and Opal, luxury shelves to give retailers additional merchandising options, signage, brochures, and product videos.

Susan Colvin, founder and CEO of Jopen, said: “Our goal with Jopen is to offer extended support for retailers. Retailers are our connection to the end consumer and we must provide them with enough information and tools to enhance their efforts.”

Visitors to last month’s ANME were given a first look at the new POS items, and Jopen also introduced luxury shopping bags. The company says the aim is to give the Jopen brand an elevated value, similar to offerings from high-end department stores like Bloomingdales and Saks Fifth Avenue. Jackie White, vice president of Jopen, said: “When purchasing a Jopen product you are making an investment in yourself. To assist in enriching that investment, we are offering a luxury shopping bag. The bag gives Jopen products that boost luxury shoppers crave.”

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