The owners of high-profile online retailer John Thomas Toys have put the business up for sale. The company has been manufacturing and retailing superior silicone sex toys for over five years and has a turnover in excess of £1.3 million.
It also has a powerful online presence, with over 64,000 X (formerly Twitter) followers and it collaborates with influencers who collectively reach over 4.5 million people.
The family-run business and its products were featured on the television series Olivia Attwood – Getting Filthy Rich, Series 2, Episode 3, devoted to sex toys [pictured], and although it operates from a 4,800 sq ft industrial unit in Norwich, England, the business is fully relocatable.
“What sets John Thomas Toys apart is their exceptional customer-centric approach,” said a spokesperson for business sales specialists EMF Group, which is managing the sale. “They offer next-day delivery within the UK, ensuring prompt service and enhancing the customer experience. A lifetime warranty underscores their confidence in the durability and quality of their products. Discreet packaging prioritises customer privacy, allowing clients to shop for adult toys with confidence. Additionally, the brand is committed to sustainability, using safe, eco-friendly materials and continually evolving to meet global environmental standards.
“Significant untapped potential for growth exists by releasing new product lines, such as sex machines, massagers, and other innovative adult products. Capitalising on these opportunities can further enhance the brand’s market share and revenue streams in the lucrative sex toy industry.
“This sale represents a rare opportunity to acquire a thriving business in the adult toy sector. With its strong reputation, loyal customer base, and considerable growth potential, John Thomas Toys is poised for continued success under new leadership.”
The business is on the market for £850,000 plus Stock at Valuation (SAV), which includes intellectual property, online platforms, customer databases, and existing inventory.
John Thomas Toys can be found online at www.johnthomastoys.co.uk and full details of the EMF Group listing are available by clicking here
