Internet retailer Adult Toys UK has linked up with behavioural psychologist Jo Hemming for an innovative ad campaign the company is running in the December issue of Cosmopolitan magazine. The ad features a QR code which, when scanned by a smartphone, takes the reader straight to a YouTube video featuring Jo presenting her top ten sex toys for Christmas.
The five-minute video was shot in the Canterbury-based business’s La Boudoir Boutique retail store and items featured include the Official Fifty Shades of Grey Beginner’s Bondage Kit, board game Nookii, and vibes from Jimmyjane, Lelo, Swan and Rocks-Off, with her number one choice being her own recently published book, Sizzling Sex.
The company also intends to run similar promotions in local press. The Jo Hemming video can be seen at www.youtube.com/watch?v=NCuo8hbPULA