Like a Kitten has announced a new collaboration with JO: a packet of JO’s water-based lube H2O will be included in every Cock-A-Palooza silicone dildo package.
The tie-up between the sex-positive wellness brand and the lubricant and intimacy products manufacturer gives retailers a merchandising opportunity. By including H2O in Cock-A-Palooza packaging, retailers can present the product as what the brands call “a premium upsell”, encouraging customers to explore the full Like a Kitten collection. The brands also recommend: “Displaying full-size bottles of JO H2O alongside the line not only enhances the customer experience but also drives incremental sales and product discovery.”
Like a Kitten co-founder Natalie Annis said: “Sexual wellness starts at the beginning of your self-care journey – not decades later. Including JO H2O in every Cock-A-Palooza package empowers customers to experience safe, pleasurable exploration from day one.”
Timothy Ferencz, JO’s North American director of sales, added: “At JO, we believe pleasure should be playful, inclusive, and celebrated at every stage of exploration. That’s why this partnership with Like a Kitten is such a natural fit. Cock-A-Palooza is bold, colourful, and a little over the top in the best way possible. Pairing it with our JO H2O, our top-selling water-based personal lubricant, makes it easy for everyone to explore, experiment, and enjoy themselves with confidence, no matter what kind of fun they’re into.”
