Jimmyjane has announced the appointment of Meredith Davis as a resident sex educator and its social media manager. Leveraging her research background in Human Sexuality, Davis will contribute to all areas of the business. In addition to direct-to-consumer programmes, she will develop platforms for sexual education in partnership with Jimmyjane’s retail partners. As the social media manager, Davis will communicate directly with the public, answering questions on sexuality and providing commentary on recent trends, studies and research.
Davis received her BA in Human Sexuality and Psychology from Indiana University where she spent over four years conducting sex research. Her passion for the subject drove her to develop the first undergraduate programme in Human Sexuality at Indiana University that focused on sex research. Under the mentorship of the county’s leading sex researchers at the renowned Kinsey Institute and the Center for Sexual Health Promotion she conducted studies and researched a depth of topics pertaining to sexuality. Davis approached Jimmyjane looking to apply her knowledge to a business where she could impact the lives of a larger audience. She was drawn to Jimmyjane’s unique approach to disrupting the category and the company’s commitment to creating products based on research with emphasis on body safe materials, quality designs and the customer experience.
“From the information on our packaging to statistically driven infographics, education has always been core to our brand at Jimmyjane,” said Alicia Sinclair, VP of worldwide sales and business development at Jimmyjane. “Meredith’s experience, passion and enthusiasm for human sexuality is unparalleled. She is a valuable addition to the team and our mission of bringing pleasure to the people. She is going to be a great resource for our retailers and continue to make Jimmyjane an authority in the realm of sexuality.”