Jimmyjane has introduced Sensual Care, a line of natural and organic products to enhance the intimate experience. Sensual Care features personal lubricants, toy cleaner, and an arousal gel, all of which are free of chemicals and additives and packaged in ornate glass containers, designed to be left discreetly on the nightstand, within an arm’s reach.
The company states that Sensual Care is a new interpretation of intimate care, and thought went into every aspect of the packaging design of the sleek, glass bottle. It features a raised grip on the sides and a high tact label, which can be easily removed.
“First and foremost we focused on the formulas to create products that would work with the natural makeup of the body,” said Robert Rheaume, president of Jimmyjane. “We then looked at the psychology of how people were using these products. Studies show these products enhance satisfaction and pleasure and we wanted to create a presentation that was approachable so people would be more inclined to use them and keep them nearby. What resulted was this modern, minimalist presentation, which looks like something you would see at the beauty counter.”
Jimmyjane cites a 2013 study published in the Journal of Sexual Medicine, which found that it was easier for women to achieve orgasm when they were wet, and lubricant was associated with significantly higher ratings of satisfaction and pleasure when used alone or with a partner. In the study nine out of ten of women reported that lubricant made sex simply “better.” But harsh ingredients in some intimate care products can be disruptive to the vagina’s natural chemistry, and changes in the vagina’s PH can lead to bacterial and yeast infections. “A growing number of consumers are becoming conscious of what they are putting in and on their bodies, and little attention has been given the lubricant category,” the company explained. “Jimmyjane Sensual Care line is PH balanced for a woman’s body and made with Jimmyjane’s proprietary formula of premium, body-safe ingredients. The products are free of parabens, petrochemicals, glycerine, silicone, artificial flavouring and fragrances. Our Personal Moisturizers are made with a purified water-based formula so they are compatible with all products, including silicone vibrators.”
For more information contact your favourite Jimmyjane distributor.
