Jack Socket is Cyrex’s “most successful launch to date”
Posted: April 21, 2016
Cyrex, the company behind the ElectraStim brand of e-stim sex toys, has announced that its most recent launch, Jack Socket, has been its most successful to date. The company was already celebrating a 25% increase in sales following the introduction of its Silicone Noir range – plus the move to new premises and the release of its Rocker Butt Plugs in 2015.
Jack Socket, the world’s first e-stim stroker, was introduced in March this year and it notched up record sales within weeks of release, as Cyrex CEO Andy Smith explained: “By the end of the launch month we’d already sold 75% of our bulk stock. We had to act fast to ensure we didn’t run out and placed our second bulk order within three weeks of it hitting the shelves. We knew we were onto something special with this toy but the extent of the success has taken us aback. Guys can’t get enough of it!”
Several high-profile reviewers have sung Jack Socket’s praises, including The Big Gay Review, Just in Decerous and Ruffled Sheets. One reviewer said: “This toy made me create noises that I never thought were humanly possible.”
Dave Parker, ElectraStim sales representative, said: “The positive feedback keeps on coming and that’s translating into sales, via distributors, stockists and our own website. The Bristol branch of Nice ‘n’ Naughty even taxied a Jack Socket to a customer in Cheltenham for an extra £75 because he didn’t want to wait for delivery. Despite being on sale for a few weeks, the momentum isn’t slowing yet. If anything, it seems to be growing!”
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