A significant proportion of the adult retail industry will be in Hollywood this weekend for XBIZ Expo, the annual event bringing together brands, retailers, buyers and distributors. Alongside the expo and the networking, there’s a focus on education, with a schedule of round table chats and panels addressing issues facing the industry as we begin 2026.
A few exhibitors and speakers have been in touch with ETO to let us know what they have planned for the weekend.
First up, Full Circle will be showcasing bestsellers, new launches and their strongest performing point-of-sale products, as well as giving buyers what the brand calls “a generous goodie bag giveaway”! Jessica Sav, Full Circle’s VP of sales and marketing, said: “XBIZ Expo is an essential touchpoint for us to connect directly with retailers and showcase what’s new and next. From fresh product launches to proven bestsellers and value-added freebies, our goal is to support our partners with offerings that excite customers and generate repeat sales.”
Honey Play Box will also be in LA, connecting with industry partners and collaborators, talking about emerging pleasure tech trends and the brand’s mission to bring together intimacy and technology. “XBIZ… is the moment for our industry to recognise and celebrate excellence and leadership,” said Vincent Renou, HPB’s global sales director.
One of those round table chats, “From Storefront to Digital: The Future of Adult Retail”, will include marketing and branding strategist Sarah Brown, who’ll be accompanied by Kathryn Byberg of Little Leaf Agency. Sarah Brown said: “We’ve seen a massive shift in how people shop over the last several years, both online and in person, first with the pandemic and now with the rise of AI, and that’s doubly true in adult spaces. I’m looking forward to digging in with my fellow panellists and hearing their perspectives.”
