Lovehoney has announced that its first key product of 2016 has sold out instantly following coverage in the mainstream press. The Sqweel XT for Men – pictured with Lovehoney founders Richard Longhurst and Neal Slateford – was launched at the ANME Founders Show in January where it sold over 2,000 units and the company says orders have continued to soar ever since.
Lovehoney’s general sales manager Jim Primrose said: “We’re unable to keep the Sqweel XT on shelves, such is the level of orders at the moment. Our trade customers are having to pre-order more stock, which will be arriving very soon.”
Sqweel XT has been featured in a number of mainstream publications. Europe’s biggest free newspaper, Metro, told its four million daily readers that it was ‘just the job’ for male pleasure while the UK’s best-selling newspaper, The Sun, ran with the headline ‘Who needs a girlfriend?’ The Daily Star called it ‘a game-changing pleasure device’ and The Daily Express has also featured the Sqweel XT.
Primrose added: “Last year, we predicted that 2016 would be the Year of the Male Sex Toy and this just goes to show that that was correct. The momentum for male sex toys is gathering pace and we’re seeing huge demand for the Sqweel XT and other male toys across our brands.”
Product videos and images for all of Lovehoney’s core brands can be downloaded from its new trade website at www.lovehoneytrade.com