Alterego Lingerie has added a plethora of new designs to its portfolio, including 12 new styles from French brand Provocative, 11 new styles from YesX, and ten new styles from Shirley of Hollywood. Alterego’s operations director Gareth Laycock said: “We’ve got so much happening. The Provocative brand is increasing in popularity all of the time and the 12 new designs are great, with good gift packaging too. YesX is also becoming more and more popular, particular with dropship companies, and the 11 new designs are brilliant: they all come in free laundry bags as packaging, which is great for a weekend away gift.”
He added: “We also have new stock from Beauty Night and loads of stuff happening with Shirley of Hollywood. It’s Shirley’s 70th anniversary and we have just taken ten new lines into stock from its Big Book collection and also launched the 2018 Hot Collection, which is fantastic. I would urge ETO readers to get onto our website or contact our customer services for a PDF version of the catalogue. I definitely think they will get more sales from it.”
Gareth also hinted that Alterego was working on a new initiative which will benefit its customers – but that we’ll have to wait until next month to find out what it is.
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