A survey by Iroha, sister brand to Tenga, has revealed that nearly half (46%) of UK women have experienced pain with penetrative sex. The survey, conducted by OnePoll, also found that 63% kept the issue to themselves and only 28% sought a solution to the problem.
While there are many reasons that women might feel pain during sex, from vaginismus, performance anxiety, to vaginal dryness, the survey found that 23% of UK women have frequently experienced pain during penetrative sex while 61% experienced pain now and again.
Rika Adachi, global marketing manager at Iroha, commented; “Anxiety around sex is a very common problem and can show up in a number of different ways, such as a difficulty to get aroused or feel interested in sex. What is however clear is that there are many reasons why someone might struggle with sexual anxiety, which can even include the stress of modern living or the expectation that you must be having mind-blowing sex all the time. The main point to consider is the importance of communication. Communication can not only make you more comfortable, but it can also help you identify the root of your sexual anxiety and help you work toward a more fulfilling sex life.”
Iroha state that sex toys and masturbation are a great way to help feel less stressed, and even prevent anxiety, but the plethora of options can be overwhelming, especially when it comes to insertable pleasure items. In fact, 22% of UK women felt concerned or overwhelmed about the idea of using a sex toy. 23% of UK women who have used sex toys before felt intimidated by the size of sex toys on the market.
Iroha suggests that its Koharu may be able to help. It is the brand’s first slim and compact self-pleasure product, and it says the device lowers the hurdle for those who might be new or curious about insertable pleasure. Its non-threatening design could appeal to those who might feel anxious about using an insertable pleasure toy as well as those who would like to feel more comfortable with penetration and who have a desire to explore self-pleasure.
Rika Adachi added: “This survey sheds light on the significant number of women who have experienced pain with penetrative sex. However, what is more alarming is the number of women who are suffering in silence. By opening up the conversation, we hope more women will feel comfortable speaking with either a medical professional or a close friend, to know that they are not alone, and that there are options available to them.”
Full details of the Iroha Koharu can be found here.
