Tenga rolls out its Iroha Intimate Care brand today (14 November). The new hygiene and self-care wash, available in three scents, is designed specifically for intimate areas, with a mildly acidic formula that claims to help to maintain users’ natural pH balance and provide lasting hydration without disrupting the body’s protective moisture barrier.
Iroha Intimate Wash is a mild cleansing foam enriched with hyaluronic acid, hydrolysed collagen and botanical extracts. It features naturally derived essential oils for gentle care and a light scent, and is free from parabens, silicones, mineral oils, synthetic fragrances and alcohols.
The three scents are Bergamot and Bitter Orange (also including ylang-ylang, cedarwood and Japanese cypress), Sweet Citrus (featuring pink grapefruit, orange, mandarin, and eucalyptus, as well as hints of cedarwood and lime) and Damask Rose and Geranium (enhanced with bergamot, pine and juniper berry).
Rika Adachi, iroha’s global marketing manager, said: “At Iroha, we believe self-care is about embracing every part of yourself with kindness and intention. Caring for intimate areas should be as simple and natural as skincare. With Iroha Intimate Care, we want to empower women to feel confident and comfortable in their bodies, knowing they have access to gentle, high-quality products they can trust.”
See more at iroha.com.
